I hate Jerry Jones

Watching football today, I saw Verizon’s commercial for their new V-Cast service a few times.  It features Jerry Jones, the owner of the Dallas Cowboys, bragging about his owners perks (including his Texas stadium-shaped hot tub, which as I heard someone wisely point out, is basically shaped like a toilet seat) and his Verizon cell phone with V-Cast. Here’s my question:  What is Verizon smoking?  Verizon (originally Bell Atlantic) serves the Atlantic coast with its service.  All of the football teams in the NFC East, save the Cowboys, are on the Atlantic Coast.  Any fan of an NFC East team that isn’t the Cowboys, HATES the Cowboys, with extreme passion.  Given all this info, does it really make sense for Verizon to be running commercials featuring the owner of the hated Cowboys acting like a stuck-up jerk?